Mattel announces the launch of a collection of NFT Hot Wheels
After announcing its arrival in the non-fungible token sector last June, the toy giant Mattel realizes its ambitions by launching a first collection of NFT Hot Wheels.
In its official press release, Mattel also announces the launching its own digital collectibles (NFT) marketplace on Mattel Creations: Mattel Creations Digital Collectables.
The Hot Wheels NFT Garage Series 4which is scheduled for release on December 15, 2022, will be the first offering from Mattel Digital Collectibles to be launched on this new marketplace dedicated to NFTs.
Hot Wheels NFT Garage Series 4 artwork includes 60 cars including McLaren, Chevrolet, Honda, Aston Martin, Oldsmobile, Pagani and Cadillac, plus many Hot Wheels originals.
Sold in packs for $25 each, customers can purchase up to eight packs per transaction.
Each pack includes seven Hot Wheels NFTs: four basic, two epic and a guaranteed rare car.
As a reminder, it is the company OnChain Studios who was tasked with developing this NFT platform that will run on Dapper Labs’ Flow blockchain.
Gradually, Mattel will therefore deploy its best-known brands such as Barbie, Masters of the Universe or Hot Wheels, in digital collectibles (NFT).
Ron Friedman, vice president of Mattel Future Lab, said:
“Mattel is pioneering the future of gaming, constantly deepening our connection with fans of all ages in both the physical and digital worlds. By launching our own marketplace, we are able to translate Mattel’s iconic intellectual property into digital art, engaging directly with our customers and delivering a top-notch user experience.
This is the latest evolution of our digital efforts, and we look forward to sharing more drops inspired by some of the world’s favorite Mattel brands soon. »
A promising business, more and more large companies are entering the non-fungible token sector which can pay off big.
The giant Nike has already raised $185 million through the sale of non-fungible tokens.
Apple, Warner Bros, Mars, Puma, LG, eBay, or Starbucks have also embarked on the lucrative business of these increasingly popular non-fungible tokens with the general public.
Stars are also drawn to the NFT business, with many celebrities such as Madonna, Michael Jordan, LeBron James, Paris Hilton, or Neymar Jr. have started publishing non-fungible tokens.
The legendary boxer mike tyson launched its first NFTs on Binance.
Without forgetting thea football legend Cristiano Ronaldo which has also just launched its first NFTs, click here to find out more.
Mattel therefore hopes to reap substantial additional income as well, thanks to these new-fangled digital collectibles, which are enjoying growing success with the general public.
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